Identity Lifecycle Management

Identity Lifecycle Management (ILM) is an integral facet of customer identity, meticulously overseeing the entire span of a user’s relationship with your digital ecosystem.

What is know your customer:

Customer Identity Lifecycle Management (CILM) of a customer refers to the comprehensive process of managing an individual’s digital identity throughout their entire relationship with an organization or service provider. It encompasses various stages, from the initial registration and onboarding of a customer to the management of their identity information, access rights, and eventual offboarding or account closure. The goal of identity lifecycle management is to ensure that customer identities are secure, up-to-date, and properly controlled at all times. Here are the key stages in the identity lifecycle management of a customer.

Effective identity lifecycle management of a customer helps organizations protect customer data, maintain security, and deliver a seamless and secure customer experience. It requires careful planning, robust security measures, and compliance with relevant regulations, such as GDPR (General Data Protection Regulation) and HIPAA (Health Insurance Portability and Accountability Act), depending on the industry and jurisdiction.



Registration and Onboarding

This stage involves the initial creation of a customer’s digital identity when they sign up for an organization’s products or services. During registration, the customer provides personal information, creates login credentials (username and password), and may undergo identity proofing and verification.

Profile Management

Customers often have the ability to manage and update their profile information. This includes making changes to their contact details, preferences, and any additional information required by the organization.

Access Management

Access management ensures that customers have the appropriate level of access and permissions to use an organization’s services or resources. This stage involves assigning roles, permissions, and entitlements based on the customer’s needs and responsibilities.

Authentication and Authorization

This stage involves the ongoing validation of the customer’s identity and authorization to access specific resources. Multi-factor authentication (MFA) and role-based access control (RBAC) may be implemented to enhance security.

Usage and Activity Monitoring

Organizations monitor customer activities within their systems to detect any suspicious or unauthorized behavior. Monitoring helps identify security threats and ensures compliance with usage policies.

Password and Credential Management

Customers are encouraged to maintain strong passwords and periodically change them. Self-service password reset (SSPR) and password policies may be implemented to enhance security.

Account Recovery and Self-Service

Customers should have the means to recover their accounts if they forget their credentials or encounter other access issues. Self-service account recovery and account unlocking features are part of this stage.

Data Privacy and Consent Management

Organizations must comply with data privacy regulations and obtain customer consent for data processing activities. Customers may have the ability to manage their privacy settings and consent preferences.

Security Enhancements

Over time, security measures may need to be updated to address evolving threats. This stage includes the implementation of security patches, updates, and enhanced security features.

Account Deactivation and Offboarding

When a customer’s relationship with the organization ends, their digital identity must be properly deactivated or deleted. This ensures that they no longer have access to the organization’s systems and resources.

Archiving and Data Retention

Some data related to the customer’s identity and activities may need to be archived or retained for legal or regulatory purposes even after account deactivation.

Auditing and Compliance Reporting

Organizations must maintain audit trails and generate compliance reports to demonstrate adherence to security and privacy regulations.


Customer Identity Lifecycle Management (CILM) is of paramount importance in today’s digital age where businesses and organizations interact with customers online. It encompasses the processes of securely managing and maintaining customer identities throughout their entire lifecycle, from registration and authentication to ongoing engagement and account closure. The significance of CILM can be summarized in several key points:

Security Against Identity Fraud

One of the foremost reasons for CILM’s importance is security. In an era of rampant cyber threats and identity theft, ensuring that customer identities are accurately verified and protected is crucial. Effective CILM practices bolster trust between customers and organizations, assuring customers that their personal data is handled securely.

Compliance and Legal Obligations

Many industries are subject to stringent data protection regulations such as GDPR, HIPAA, and CCPA. Implementing CILM ensures that organizations comply with these regulations, avoiding legal repercussions and penalties. It also demonstrates a commitment to ethical data handling.

Enhanced Customer Experience

Seamlessly managing customer identities can significantly enhance the overall customer experience. Customers appreciate not having to repeatedly provide the same information or endure cumbersome authentication processes. Simplifying these interactions can improve user satisfaction and conversion rates.

Personalization and Engagement

CILM enables organizations to collect data on customer preferences and behavior. This data can be leveraged to provide tailored experiences, personalized recommendations, and targeted marketing campaigns. Such personalization fosters customer engagement and loyalty.

Efficiency and Cost Savings

Streamlining identity management processes, including account creation, login, and account recovery, reduces operational inefficiencies and lowers support costs. It also minimizes customer frustration, leading to smoother interactions.

Data Insights and Decision-Making

CILM generates a wealth of data about customer interactions and profiles. Analyzing this data can yield valuable insights that inform business decisions, guide product development, and refine marketing strategies.

Competitive Advantage

Organizations that excel in CILM can gain a competitive edge. A seamless, secure, and personalized customer identity experience can be a compelling differentiator in a crowded market, attracting and retaining customers.

Customer Retention and Growth

Effective CILM contributes to customer retention, repeat business, and referrals. Satisfied customers are more likely to remain loyal and recommend the organization to others, ultimately driving revenue growth.

In conclusion, Customer Identity Lifecycle Management is not merely a technical process; it is a strategic imperative. It ensures that organizations safeguard customer data, comply with regulations, optimize user experiences, and leverage data insights to fuel growth. In an era where customer trust and data protection are paramount, CILM is a cornerstone of success for businesses and organizations across industries.

How we are different

Multi-Channel and Omni-Channel Support

BAAR-IGA differentiates itself by supporting multiple customer engagement channels seamlessly. This includes web applications, mobile apps, call centers, social media, and even in-person interactions. It provides a unified customer identity experience across all these touchpoints, ensuring a consistent and frictionless journey for customers regardless of how they engage with the organization.

Advanced Authentication and Authorization

BAAR-IGA include advanceds authentication methods beyond traditional username and password, such as biometric authentication (fingerprint, facial recognition), adaptive authentication, and support for multi-factor authentication (MFA). Additionally, a strong CILM system should excel in granular authorization, enabling fine-grained control over access permissions and entitlements. This ensures that customers only have access to the resources they need.

Scalability and Performance

As customer bases grow, BAAR-IGA scales as well. BAAR-IGA can handle large numbers of customer identities and transactions without sacrificing performance or security. BAAR-IGA can handle your rapidly expanding user bases or unpredictable spikes in user activity.

AI-Driven Insights and Automation

BAAR-IGA leverages artificial intelligence (AI) and machine learning to provide actionable insights. BAAR-IGA can automatically detect suspicious activities, predict customer behavior, and make real-time recommendations. BAAR’s Automation capabilities can help organizations improve security, streamline processes, and enhance the customer experience by delivering relevant content and services.

Case Study:


The customer is a mid sized North American Bank with customers worldwide. As part of its digital transformation initiative, the bank recognized the need to enhance its Customer Identity Lifecycle Management (CILM) system to improve security, customer experience, and regulatory compliance.


Security Concerns:

The Bank faced increasing cybersecurity threats and identity-related fraud attempts. It needed to bolster its customer identity verification processes.

Complex Regulatory Environment:

The bank operated in multiple countries, each with its own data protection and privacy regulations (e.g., GDPR, CCPA). Compliance was challenging, and non-compliance could lead to hefty fines.

Fragmented Customer Experience:

Customers experienced friction when accessing various banking services through different channels (online, mobile, call center). The bank aimed to provide a seamless omni-channel experience.


A mid sized bank in North America embarked on a CILM transformation project, partnering with a BAAR Technologies. The solution encompassed the following key elements:

Enhanced Authentication

BAAR-IGA introduced advanced authentication methods, including biometric verification (fingerprint and facial recognition), one-time passwords (OTP), and adaptive authentication. This made it significantly more challenging for fraudsters to gain unauthorized access.

Centralized Identity Repository

The Bank established a centralized identity repository that securely stored customer identity data. The system offered role-based access control to ensure only authorized personnel could access and manage customer information.

Regulatory Compliance

To address the complexity of data protection regulations, BAAR-IGA featured robust compliance tools. It enabled the bank to manage customer consent and data retention policies in accordance with regional laws.

Omni-Channel Support

BAAR-IGA was designed to provide a unified identity experience across all customer touchpoints, including online banking, mobile apps, and call centers. Customers could seamlessly transition between channels without re-authentication.

Real-time Analytics and Threat Detection

AI-driven analytics continuously monitored customer interactions. The system could detect unusual behavior patterns and trigger real-time alerts for potential fraud or security breaches.


Enhanced Security

The Bank experienced a significant reduction in identity-related fraud incidents. Advanced authentication methods and real-time threat detection mechanisms provided robust security.

Improved Customer Experience

The omni-channel support and streamlined authentication processes reduced customer friction. Customers enjoyed a seamless experience when accessing banking services, which led to increased satisfaction and loyalty.

Regulatory Compliance

The bank achieved better compliance with data protection regulations, avoiding costly fines and enhancing its reputation for data privacy and security.

Cost Savings

Automation of identity-related processes reduced operational costs and the need for extensive manual intervention, resulting in cost savings.

Business Growth

BAAR-IGA facilitated a more agile response to changing market conditions and customer expectations, contributing to business growth and increased market competitiveness.

In conclusion, the Bank’s successful CILM transformation not only addressed its security, compliance, and customer experience challenges but also positioned the bank for future growth and innovation in the digital banking landscape.

Enhanced Trust

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